The Beach Towel
With every Beach Towel order, you receive a free sun cream from i+m NATURKOSMETIK BERLIN. Only while stocks last.
1x Kushel Beach Towel 90 x 180 cm
1x Sun Protect Sensitive sun lotion LSF 30 by i+m NATURKOSMETIK BERLIN
Your Beach Buddy with fresh colors and that exceptionally soft, cosy "Kushel" feeling. The styles are woven deep into the towel and not simply printed: perfect for the smooth and excitingly changing velour top.
The ocean-inspired waves and sprinkles appear solid and rich in contrast, while the interpretation of the classic cabana design shines with bold colors.
The underside of double-twisted loops is particularly robust, perfect for your next trip to the beach. A fixed hanger on the longer side and the color-contrasting ends make the beach towel your new favorite.
The beach towel has an oversize of 90 x 180 cm and is also suitable as a base for forest bathing or a yoga session. The towel weighs 810 grams and is produced in Portugal under fair conditions.
It is possible to wash the Beach Towel at 60°C. We recommend to wash it at 40°C with same colors and with use of color detergents, for the sake of our environment. The Beach Towel is suitable for the dryer.
The Kushel beach towel is the world's first beach towel made from 30% TENCEL ™ Modal and 70% organic cotton. Due to the unique mixing ratio and the clever construction, the fibers can unfold their full effect. A Kushel towel is softer, and it dries you faster than a towel made from 100% cotton.
Kushel is the first climate and resource positive textile brand in the world! How does it work? The energy and water consumption of the production is calculated and compensated. In addition, two trees are planted for each Kushel product. With your decision for Kushel you are making more resources available to the planet than taken for production. Together with you, we make an active contribution to stopping climate change.
For this concept, Kushel won the Green Product Award (2019) and is nominated for the German Sustainability Award (2021). Kushel makes it easy to do good - without sacrificing or compromising. We believe the perfect towel for the environment has to be perfect for you too.
We have had the innovative concept of climate and resource-positive consumption and our internal rules of modern cooperation certified as part of the B-Corp audit.
Our goal is to inspire other companies to positively conceptualize their products' climate and resource-positive and join the B-Corp network.
You can be sure that your Kushel product is produced fairly and very environmentally friendly. By interviewing experts, we found out that TENCEL ™ Modal is the best material for creating the perfect home textile. The natural wood fibers are made incredibly evenly with LENZING's know-how and, combined with organic cotton, resulting in a fine, slightly shiny yarn. Thanks to the yarn, all Kushel products are much softer and flawless than conventional products made from linen, hemp, or 100% cotton.
The innovative fiber mix is also significantly more environmentally friendly than a conventional fiber mix. The advantages are apparent: the beech trees grow without fertilizers, pesticides, or artificial irrigation. All trees are certified or tested according to the standards of the FSC and / or the PEFC. LENZING guarantees that Every tree used for the Kushel Towel gets reforested.
Our partner Lenzing AG produces the TENCEL ™️ Modal fibers with Eco Soft technology in a local recreation area in Austria. The Eco Soft technology is an integrated process in which most of the chemicals are re-used or recycled.
The organic cotton for all Kushel products comes from the Singida region in Tanzania. Without additional irrigation, but solely through the two natural rainy seasons grows the cotton on a plateau. Organic cotton is free from genetically modified seeds, and no chemical fertilizers or pesticides are used in cultivation. The organic cotton is hand-picked without the use of a diesel harvester.
This mix of materials requires at least 90% less drinking water in the cultivation and emits at least 50% less CO2 into the atmosphere than 100% conventional cotton (Die Klimapatenschaft GmbH, MSI Higg Index).
We compensate for the shallow consumption of freshwater in production by financing a forest restructuring project in Germany. A monoculture forest becomes a mixed forest with additional native trees. Due to the changed tree canopy and root structure, more groundwater is generated from rain in the restructured mixed forest.
We compensate for the comparatively low emissions from production and logistics by financing a wind farm project (Gold Standard GS 854). The wind farm will replace a coal-fired power plant in Turkey.
Klimapatenschaft GmbH has certified all Kushel products to be climate and groundwater neutral. In addition, two trees are planted for each Kushel product. With your decision for Kushel you are making more resources available to the planet than taken for production. Together with you, we make an active contribution to stopping climate change.