1x Kushel cushion cover (50x50 cm)
58% organic cotton from Tanzania.
42% wood fibers (TENCEL Modal).
The innovative Kushel pillow is thermo-regulating like a woolen blanket but is incredibly gentle on your skin and vegan.
The soft cushion cover consists of 42% red beechwood fibers from sustainable forestry and 58% certified organic cotton.
This material mix requires 98% less water for cultivation and emits 62% less CO2 in the atmosphere than 100% conventional cotton.
(Calculation: Die Klimapatenschaft GmbH, MSI Higg Index).
The cushion cover is suitable for allergy sufferers and does not need to be washed before the first skin contact.
Just the thing for the cold season or as a gift for your loved ones!
- The cozy cushion cover is super soft to the touch
- made from environmentally friendly dyed yarn
- 58% organic cotton (rain-watered) 42% TENCEL ™ Modal (LENZING)
- fairly produced in Germany (blanket) & Portugal (yarn)
- Vegan, suitable for allergy sufferers
- OEKO-TEX 100 and B-Corp certified
- with a special hem and fine details
- The styles are a high quality is woven (not printed)
- You plant 2 trees per Kushel blanket/pillow
- Produced in a climate and resource positive way
- Free, climate-neutral shipping (EU)
- pre-washed in Germany, ready to use
Please wash the pillow-covers at wool program. The pillow-covers will absorb a lot of water when washed; we also use the wood fibers for our towels. We recommend spinning the pillow-covers after washing and using a dryer on a low setting to dry the pillow-covers for up to 20 min.
The soft pile will change with every wash, which is a characteristic of all textiles made from natural fibers. We made a conscious decision against adding fibers made of polymers, as these would cause microplastics in the washing water with every wash.
Kushel is the first climate and resource positive textile brand in the world! How does it work? The energy and water consumption of the production is calculated and compensated. In addition, two trees are planted for each Kushel product. With your decision for Kushel you are making more resources available to the planet than taken for production. Together with you, we make an active contribution to stopping climate change.
For this concept, Kushel won the Green Product Award (2019) and is nominated for the German Sustainability Award (2021). Kushel makes it easy to do good - without sacrificing or compromising. We believe the perfect towel for the environment has to be perfect for you too.
We have had the innovative concept of climate and resource-positive consumption and our internal rules of modern cooperation certified as part of the B-Corp audit.
Our goal is to inspire other companies to positively conceptualize their products' climate and resource-positive and join the B-Corp network.
You can be sure that your Kushel product is produced fairly and very environmentally friendly. By interviewing experts, we found out that TENCEL ™ Modal is the best material for creating the perfect home textile. The natural wood fibers are made incredibly evenly with LENZING's know-how and, combined with organic cotton, resulting in a fine, slightly shiny yarn. Thanks to the yarn, all Kushel products are much softer and flawless than conventional products made from linen, hemp, or 100% cotton.
The innovative fiber mix is also significantly more environmentally friendly than a conventional fiber mix. The advantages are apparent: the beech trees grow without fertilizers, pesticides, or artificial irrigation. All trees are certified or tested according to the standards of the FSC and / or the PEFC. LENZING guarantees that Every tree used for the Kushel Towel gets reforested.
Our partner Lenzing AG produces the TENCEL ™️ Modal fibers with Eco Soft technology in a local recreation area in Austria. The Eco Soft technology is an integrated process in which most of the chemicals are re-used or recycled.
The organic cotton for all Kushel products comes from the Singida region in Tanzania. Without additional irrigation, but solely through the two natural rainy seasons grows the cotton on a plateau. Organic cotton is free from genetically modified seeds, and no chemical fertilizers or pesticides are used in cultivation. The organic cotton is hand-picked without the use of a diesel harvester.
This mix of materials requires at least 90% less drinking water in the cultivation and emits at least 50% less CO2 into the atmosphere than 100% conventional cotton (Die Klimapatenschaft GmbH, MSI Higg Index).
We compensate for the shallow consumption of freshwater in production by financing a forest restructuring project in Germany. A monoculture forest becomes a mixed forest with additional native trees. Due to the changed tree canopy and root structure, more groundwater is generated from rain in the restructured mixed forest.
We compensate for the comparatively low emissions from production and logistics by financing a wind farm project (Gold Standard GS 854). The wind farm will replace a coal-fired power plant in Turkey.
Klimapatenschaft GmbH has certified all Kushel products to be climate and groundwater neutral. In addition, two trees are planted for each Kushel product. With your decision for Kushel you are making more resources available to the planet than taken for production. Together with you, we make an active contribution to stopping climate change.